¤ ¤ Alek.com.br ¤ ¤

CV in Portuguese

.: Personal Information :.

Name: Aleksandra Zakartchouk
Age: 34 (October 7, 1974)
E-mail: alek@gatacine.com.br

.: Education :.

Institution: FAAP (Fundação Armando Álvares Penteado)
Degree: Bachelor of Communication (Public Relations)
Period: February 1992 to December 1995

.: Professional Information :.

Company	Alek.com.br
Position:	Entrepreneur
Period:	As of January 2008
Industry:	Communications and Creative Economy
Main Activities:	- Creation of publishing projects (online and offline); - Interviews, writing, translation, copydesk, reviewing and quality assurance of publications such as annual reports, sustainability reports, branding books, folders, among other corporate contents; - Supervision of the art direction/design of publishing contents; - Communications advisor of director Marcelo Galvão and cinematographer Rodrigo Tavares in Gatacine productions (film production company); - Blogger of La Riña: The Pit, Colleagues, Fourth Grade B (feature films), GataBlog (corporate blog) and Gatacinescola (filmmaking course); - Writing of press releases and media relations; - Translation and subtitling of films; - Writing of corporate scripts; - Communications training for actors with Down syndrome who will be protagonists of Gatacine's next movie - Colleagues; - Writing and translation of synopses, movie arguments, character profiles, among other related contents; - Event coordination; - Coordination of Gatacine's participation in national and international film festivals; - Strategic writing to submit Gatacine's films in public grants. Clients: - CPFL Energia and Gatacine
Other Accomplished Projects	- Writing of the 2007 annual report of Infraero (Brazilian airport authority); - Translations for the virtual encyclopedia HowStuffWorks in the following fields: health, science, people, life style, tourism, home, business, among others; - Translation of advertising and marketing contents for Coca-Cola and Jin-Jin (Chinese food).
Company	MZ Consult
Position:	Corporate Communications and Sustainability Manager
Period:	March 2007 to January 2008
Industry:	Financial Communications & Investor Relations
Main Activities:	- Created and managed corporate communications and sustainability contents for clients (public-held and private companies) of several industries; - Writing, copydesk, translation and review of Corporate Annual Reports, Social Reports, Sustainability Reports, legal & financial translations, fact sheets, presentations, promotional materials and brochures, institutional folders, news, scripts (DVD), documentation for the CVM (Brazilian Securities and Exchange Commission) and SEC, Form 20F, Dow Jones Sustainability Index questionnaire, among other formal documents targeted at the financial market and investors; - Reviewed contents translated by the team (Portuguese and English); - Editorial management; - Quality assurance; - Information architecture/online survey (minisite targeted at clients).
Company	HowStuffWorks
Position:	Freelance Translator
Period:	December 2006 to February 2007
Industry:	Virtual Encyclopedia
Main Activity:	Translation of contents for the site.

Company	São Paulo Stock Exchange (Bovespa)
Position:	Bilingual Web Editor
Period:	February 2004 up to November 2006
Industry:	Financial
Main Activities:	- Developed strategic plans for internet projects; - Developed wireframes, information architecture and usability projects for sites, softwares, admin systems and e-commerce (adopting friendly-user interface); - Wrote FAQ sections and manuals of softwares and online systems aimed at users; - Tested usability, navigation and functionality in order to manage improvements and bug correction until final implementation; - Wrote contents for the following sites: * Bovespa (English version) * Em Boa Companhia - corporate citizenship project created by Bovespa for listed companies divulge their social-environmental programs * WFE 2006 - site created by Bovespa for the 26th World Assembly of the World Federation of Exchanges (WFE) held in Sao Paulo in October 2006 * Brazilian Clearing and Depository Corporation - CBLC (Portuguese and English versions) * CBLCnet (extranet of CBLC and brokerage houses) * Environmental and Social Investment Exchange (Portuguese and English versions) * Investor's Electronic Channel (Canal Eletrônico do Investidor) - access via CBLC home (login required) * Mulheres em Ação - Bovespa's popularization program targeted at women * Ação Jovem - brokerage houses' popularization program targeted at youth - Translated contents (Portuguese/English and English/Portuguese); - Created banners together with designers; - Assisted investors on how to better consult Bovespa's online channels.

Company	Lans (Latin America News Service)
Position:	Content Manager
Period:	August 2002 to January 2004
Industry:	Business Journalism
Main Activities:	- Researched strategic news (from Brazil, Chile and Peru) on economy, politics and business for international investor market; - Translated contents (Portuguese/English; Spanish/English); - Wrote abstracts published on the international sites: * Factiva/Dow Jones * Securities * IMSpress - Set guidelines for online content writing; - Analysed online contents in terms of strategy and operations; - Coordinated the translation team; - Prepared training and developed coach activities.

Company	Tesla Tecnologia
Position:	Freelance Web Writer
Period:	April to June 2002
Industry:	Advertising and Technology
Main Activity:	- Wrote/reviewed contents and navigability of an e-learning site for General Motors dealers.

Company	ITC
Position:	Web Writer
Period:	July 1999 to September 2001
Industry:	Telecom > Broadband > Wireless
Main Activities:	- Coordinated webwriting projects; - Wrote news/articles, made interviews (including with foreign CEOs), prepared corporate materials, projects, presentations, among others; - Coordinated intranet content; - Translated contents (English/Portuguese and Portuguese/English); - Coordinated the Writing and Grammar course targeted at the company's employees.

Company	Dainet Multimídia e Comunicações
Position:	Public Relations
Period:	June 1994 to June 1999
Industry:	New Media & Advertising
Main Activities:	- Elaborated strategies/projects in the fields of Public Relations, Press (press releases and press conference) and Relationship Marketing; - Coordinated web contents for the company's site; - Wrote and reviewed corporate contents; - Coordinated events; - Prepared training materials; - Acted as ghost writer in the book "Atração Global: A Convergência da Mídia e Tecnologia", (Global Attraction: the Convergence of Media and Technology) by Antonio Rosa Neto, published by Makron Books in 1998.

Institution:	Advertisers Union of São Paulo
Position:	Writing Teacher
Period:	January 1999 and April 1999
Main Activity:	- Gave grammar and writing techniques classes during two advertisement courses.

Company:	Futura Propaganda
Position:	Public Relations Trainee
Period:	February 2003 to December 2003
Main Activities:	- Assistance in the Public Relations area in activities such as events, client support and clipping (main client was Benetton in its polemical stage).

.: Additional Data :.

- Fluent English;
- Business Spanish (reading);
- Lived/studied in London from September 2001 to March 2002;
- Advanced grammar, review and copydesk techniques;
- Computing Skills: Dreamweaver, Front Page, Site Admins, Cute FTP, WS FTP, Windows Commander 32, Word, Power Point, Excel, Paint Brush, Excel, Notes and Outlook;
- Creativity, agility, adaptability, organization and responsibility;
- Ability to work as Ghost Writer;
- Lecturer (as ex-student) at the "Semana de Comunicação da FAAP" in 1997, presenting the panel "Internet and the Convergence of Medias";
- Speaker at Media On 2008, international seminar on online journalism promoted by Terra, Itaú Cultural, CNN and BBC.

.: Hobbies :.

Sports, yoga, reading, writing, meditation, good conversation, astrology, internet, music, cinema, theater, friendship, cooking, plants, learning a new thing, having sunbath, training my cat Olívia - a feline with strong personality.